Why we ♥ Jenni Earle

The love of bandanas started early for Jenni Earle. Growing up in West Virginia, she loved working in the garage with her grandpa, Earl. He always had a bandana tucked into his pocket that he’d use to wipe the sawdust off a piece of furniture he was building or clean his hands after coming out from under the hood of a car. He never said, “you’re too young to help”, or “you’re a girl, so probably shouldn’t run the drill press”. When he wasn’t looking, she would swipe that bandana and hold it, trying to channel all his strength and bravery into her being. Holding that 22” square of cotton, she felt like she could conquer anything. The bandana became a talisman for her, a symbol of that bravery. 

These bandanas were created so you can have a symbol of your own strength and bravery to hold, wear or carry to remind you how capable you already are to authentically live the life you choose.

Jenni Earle begins with 100% cotton that is grown and milled right in the South. Their sew house in South Carolina cuts and sews the cotton into 22” squares of soft, pure white cotton and then goes to their hometown in Winston Salem, North Carolina. After a good wash to breakdown the starch, they dye each one by hand. After a few more washes, until it is like butter in their hands, they send it up the street to get dressed with their hand drawn design.