☾ LIGHT - lipstick will not bloom without adequate light. Avoid placing this plant in full shade or full sun. The plant needs bright light for a portion of the day, but not all day long.
☾ WATER - These plants flower more frequently and more abundantly if you allow the top 25% of the soil dry out before watering. If the leaves of a lipstick plant appear soft and shriveled, give the plant more water. These plants lose green leaves when they are over-watered.